What We Collect
Ultimate Performance Supplements collects non-personally identifiable information. When visitors come to our Site, we collect and aggregate information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which links were “clicked.” Collecting such information involves logging the IP addresses, operating system and browser software used by each visitor to the Site. We also use “cookies” and other tracking technologies to collect non-personally identifiable information regarding you. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser. Cookies make it possible for us to recognize your browser when you visit our Site. By doing this, we can personalize your return visits and save you time during checkout. Your browser must be set to accept cookies in order for you to enjoy the benefits of being a registered user of the Site. In addition we collect personally identifiable information. In general, our Site uses an order form, a newsletter sign up form and the registration form so that you can request information, products and services from us. These forms require that you provide us with personally identifiable information (such as your name, email address, physical address, telephone number, and credit card number). Further, where you use the Site to purchase a product or service as a gift we will collect from you personally identifiable information regarding the gift recipient or potential gift recipient. How we use the information Non-personally identifiable information Ultimate Performance Supplements uses non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site. We also may share aggregated statistical data and other non-personally identifiable information with our current and potential business partners, and with our service providers. Personally identifiable information Ultimate Performance Supplements uses personally identifiable information collected from you to complete transactions initiated by you (such as the sale and delivery of products and services). Your personally identifiable information is also used to get in touch with you when necessary. We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers. Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used to bill you for products and services. You may, from time to time, receive information from us regarding new features, new products and services and special offers we think you’ll find valuable. Also, while we won’t share your email address with other companies we may send you dedicated emails from businesses we believe to be reputable and provide offers and information that my be of interest to you.